“Through the power of fashion you can make a positive impact on a person’s self esteem without making a negative impact on the environment.”
- Nimreet Grewal
How it all started..
My caring cousin Arvind has Down syndrome, and although he loves to be independent, tying his own shoes has always been a major hurdle
I believe your feet are your foundation.
Your footwear is where both fashion and self esteem begin. When you enter a room, your shoes lead the way and help form that crucial first impression.
For my cousin Arvind, putting on and tying his shoes became a pressing issue when he was invited to a wedding. We needed to purchase dress shoes that he could independently put on. I offered to help as best I could, but even locating stylish dress shoes that he could wear independently was virtually impossible.
There had to be a better way!
It became my personal project, which became a consuming passion.
For months I threw myself into researching the whole subject – shoe design, shoe materials, shoe manufacturing – everything. I knew immediately that I wanted a non-leather material. I cannot tolerate the idea of animals being part of this product's manufacturing, especially given that the toxic manufacturing methods harm the environment. I wanted this new shoe to be cruelty-free and eco-friendly, yet with all the benefits of leather.
Finally, a bit of background…
After graduating in Business Economics, I started my career at Ernst & Young. While that experience has served me well in developing critical thinking, I soon discovered that my heart was elsewhere. So I trained to become a behavioral therapist for kids with disabilities to help them express themselves better.
I also serve as a Board Member for the United Nations Association in the Bay Area, California where I advocate to local governments for action on climate and gender-equity issues.
Through Soneha, my intention is to make a positive impact on a person's self esteem without making a negative impact on the environment.
Values & Ethics
Creative Problem Solving
Service to Others